Hi there,
First off, the current state of our analytics is amazing!! I really appreciate all the current metrics and have a few more ideas to add that would make them all even better. Data isn’t just a nice-to-have—it’s the backbone of smarter decision-making. Adding more analytics capabilities to the toolkit would let me:
- Understand my audience better: I'd be able to go beyond surface metrics to uncover motivations, behaviors, and preferences.
- Optimize my campaigns in real time: So I can spot what’s working (or not) quickly, then pivot strategy for better ROI.
- Measure across channels: Additional analytics would help me connect the dots between email, social, web, and community engagement.
- Forecast with confidence: I'd also be able to predict trends and outcomes instead of relying solely on past performance.
Does anyone else see this need to? Glad to work with the community to help clarify and drive this need.