CMC Toolkit

The Customer Marketing Coalition Digital Toolkit Community Space is a dedicated hub where customer marketers, advocates, and brand builders come together to collaborate, share insights, and maximize the impact of their customer engagement strategies. This interactive space provides exclusive access to industry experts, best practices, and AI-driven tools designed to enhance customer marketing efforts.

Loving the New Updates!
I just wanted to take a moment to say how much my team and I love the new updates to the CMC Toolkit! Your CSM team and Product team are rockstars! Thank you for taking the time to listen to our feedback and improve our overall experience with your application.
AI Segmentation Toolkit Enhancements
test content
AI Persona Support Bot: "PersonaPilot"
Idea Summary: Develop an in-tool AI Persona Support Bot, called PersonaPilot, that guides marketers in crafting content, messaging, and offers aligned with specific user personas—based on intent signals, behavioral patterns, and industry context. Core Features: 👤 Persona-Based Content Advisor Marketers input a target…
💡 Idea: Contextual Sentiment Layer with Audience Intent Signals
Idea Summary: Enhance MarketGenius’s sentiment analysis by introducing a Contextual Sentiment Layer that goes beyond generic tone detection to evaluate audience intent, emotional triggers, and channel-specific nuances—making sentiment insights more actionable for marketers. Key Features: 🎯 Intent-Driven Sentiment Scoring…
Integrated Competitor Intelligence Dashboard
Idea Summary: Add an Integrated Competitor Intelligence Dashboard that surfaces real-time insights on how competitors are positioning, messaging, and targeting their audiences—helping marketers make smarter decisions about content, campaigns, and differentiation. Proposed Features: 🧠 AI-Powered Content Monitoring…
Roadmap Idea: Smart Audience Segmentation Engine (SASE)
Overview: Introduce a Smart Audience Segmentation Engine (SASE) within the CMC Toolkit that uses machine learning to analyze behavioral, demographic, and engagement data—then automatically generates dynamic, intent-driven audience segments for marketers to activate across campaigns. Core Features: 🔍 AI-Driven Segmentation…
Requested Updates to the MarketGenius AI Toolkit
Hi Customer Marketing Alliance team, As a regular user of the Customer Marketing Coalition community site, I wanted to share some feedback regarding the new MarketGenius AI Toolkit. While I appreciate the initiative and potential behind offering AI-driven tools for marketing professionals, I’ve noticed that the toolkit…
Request to update meeting cadences
I think it goes without question that I am a huge fan of the CMC Toolkit and I greatly appreciate being part of the Advocacy Program. Might I suggest that we have a regular cadence with a member of your Product team so that we can provide feedback on existing features and weigh in on future roadmap development? Thanks for…
Product Enhancement Request: AI-Powered Sentiment Analysis for Customer Engagement
Implement an AI-driven sentiment analysis tool that evaluates customer responses, reviews, and social media mentions to provide insights into audience perception and engagement. Why It’s Needed: Marketers need real-time insights into how customers feel about their brand, campaigns, and messaging. Manually analyzing…
Product Enhancement Request: Multi-Channel Campaign Orchestrator
Feature Request: Introduce a multi-channel campaign orchestration tool that allows marketers to plan, execute, and track coordinated campaigns across email, social media, SMS, and paid ads—all from one dashboard. Why It’s Needed: Many marketers struggle with managing multiple platforms separately, leading to…